The power of loose ties: Networking for market diversification in remote Australia
| Title | The power of loose ties: Networking for market diversification in remote Australia |
| Publication Type | Book Chapter |
| Year of Publication | 2009 |
| Authors | Schmallegger D. |
| Secondary Authors | Fyall A., Kozek M., & Andreu L. |
| Book Title | Marketing Innovations for Sustainable Destinations. |
| Pagination | 286-298 |
| Publisher | Goodfellow Publishers |
| City | Oxford, UK |
| Keywords | destination marketing, innovation, institutional environment, market diversification, networking, remote |
| Citation Key | DKCRC-0834 |